Santiago Melluso reviews Clione's library, above all the terms about strategy, branding and business, and the ones that matter most to anyone selling online.
He has run the agency since 2006, and B2B ecommerce and BigCommerce are its everyday work.
Written and reviewed
AEO
What AEO (Answer Engine Optimization) is, where the idea of optimizing for answers comes from, what Google says about it and how to check it in your store.
Agentic AI
What agentic AI is, how it differs from generative AI and from an AI agent, and what it already does on its own in an online purchase.
Agentic browser
What an agentic browser is, from Gemini in Chrome to ChatGPT Work, how it moves through a store, how it identifies itself and what to check so it can buy.
Agentic checkout
What agentic checkout is, when an AI agent pays for the shopper, how ChatGPT, Google and Shopify do it and what your store needs to have ready.
Agentic commerce
What agentic commerce is, how discovering, recommending and buying separate, and what works today in ChatGPT and Google versus what is only announced.
AI citation
What an AI citation is: when ChatGPT, Gemini or AI Mode link your page as a source, how it differs from naming your brand, and how to check it.