Clione vs Omnia. One grows your brand in AI answers, the other makes your catalog legible.

The verdict

Pick Omnia if what you need is for your brand to show up in AI answers, and the work is content and reputation: finding the prompts your buyers use, writing and rewriting the pages AI engines cite, and getting you mentioned on the sites they trust. Its agent does that loop from start to finish, with you approving along the way. It is built in Madrid, raised a €3.5M pre-seed led by Visionaries Club with Kfund and Baobab Ventures, and counts Personio, ElevenLabs, Ironhack and Air Europa among its customers.

Pick Clione if what you need is for assistants to read your product catalog and recommend what is in it. Clione enriches every product, category and page, writes the structured data, the FAQs and the meta, publishes them through your platform's own API and then reads the live page to tell you what actually rendered.

Two Madrid answers to the same question

Omnia and Clione come from the same city and started from the same observation: more and more buyers ask an AI assistant what to choose. We answered it for different businesses. Omnia's named customers are mostly software, fintech and travel brands, and its industry pages are travel and financial services. For a company like that, visibility lives in articles, comparisons and third-party mentions, and Omnia goes after all three.

A store's visibility lives somewhere else as well: in the data on thousands of product pages, which an assistant reads when a shopper asks what to buy. That is the part Clione writes, into Shopify, BigCommerce or WooCommerce, and checks on the live page. If you sell software or trips, Omnia is very likely the better fit, and we will say so on the call.

Where Omnia is stronger

• Breadth of measurement. ChatGPT, Google AI Mode, Perplexity and Google AI Overviews by default, with Claude, Gemini and Copilot available on request, tracked daily with share of voice, citations and sentiment. Clione asks ChatGPT and Gemini, and does not pretend otherwise.
• Content and outreach. Its agent writes in your tone of voice, rewrites pages that are losing citations and publishes them, and finds sites to pitch, drafting the emails it sends from your inbox once you approve. Clione writes no articles and does no outreach.
• Prices you can read. Public plans from €79 a month, and a 14-day free trial with no card.
• Known by Spanish agencies. Elogia and Product Hackers are among its agency customers.

Where Clione is different

• It is built around the catalog. Products, categories or collections, and content pages, synced from the store and enriched in bulk.
• It writes the structured data, on three platforms. A JSON-LD graph on every product page, FAQs across the catalog, keywords, meta titles and descriptions, published through the platform's own API on Shopify, BigCommerce or WooCommerce, server-rendered.
• It checks the page. After each push Clione fetches the live page and reports what rendered against what it pushed, and warns when a PIM or the platform overwrites a field it wrote.
• It sends the catalog where shopping agents read it. A fresh feed to ChatGPT shopping every day, and a supplemental feed to Google Merchant Center.

Sources

Facts about Omnia were read on 15 October 2026 from Omnia's website, its agent page, its pricing page and EU-Startups on its pre-seed round, October 2025. "Not documented" means we found no public source for it, not that it does not exist. If something here is out of date, tell us and we will correct it.