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Communications, One Totem

Patricia Antuña

Patricia Antuña runs communications at One Totem from Montevideo. She helps the brands that work with Clione load their organization data, their brand voice and their FAQs, and she manages the email marketing accounts of the agency's clients.

Patricia Antuña signs Clione's library: she writes every glossary term, and a second person on the team reviews it.

She works with the brands that use Clione on the platform day to day, from loading the catalog to publishing their FAQs, and she's the one who turns the technical side into the language of whoever has to use it.

Written and reviewed

Glossary

.well-known directory

What /.well-known/ is, the path RFC 8615 reserves for files that describe a site, what its IANA registry holds and what a store publishes there.
Glossary

@graph

What @graph is in JSON-LD, what the W3C specification says, how it links a product page's product, store and site, and how to review your store's.
Glossary

@id

What the @id identifier in JSON-LD is, how it ties your schema nodes together, why it should not change and how to avoid two products where there is one.
Glossary

301 redirect

What a 301 redirect is, how it differs from a 302 or a 308, what Google does with it and how to redirect a product page that changes URL on Shopify.
Glossary

A2A

What A2A (Agent2Agent) is, the open protocol that lets one AI agent hand tasks to another: the Agent Card, version 1.0 and its role in UCP and AP2.
Glossary

ACP

What the ACP (Agentic Commerce Protocol) from OpenAI and Stripe is, what happened to Instant Checkout in 2026 and what data a store needs to appear in ChatGPT.